In 2008, their market share was second only Haagen-Dazs who had a 44% market share while Ben and Jerry’s had 36%. This was achieved in spite of a premium price point. The premium price of the product was supported by a high quality image, and high quality products. Ben and Jerry’s SWOT is one of 50+ FREE examples of SWOT analysis on The company was very active in [advocating for] GMO [genetically modified organisms] labeling. The public wanted to know whether GMOs were in foods or not, but the industry — the whole commercial food industry — was against it. Ben & Jerry’s fought very hard to require GMO labeling, though it was a battle that we lost. Ben & Jerry’s is an iconic ice cream brand for more than just its decades-long staying power. This brand does things differently, and because of that, it has many firsts to its name. It launched its first scoop shop in Burlington, VT in 1978 with eight dairy-based flavors—Oreo Mint, French Vanilla, Wild Blueberry, Mocha Walnut, Chocolate

Earth-shattering ice cream has the power to open our minds to diverse, unexpected and overachieving flavors. At Ben & Jerry’s, it’s our belief that a healthy, functioning workplace stems from a mix of similarly inspiring ingredients. Advocating for employee-wide LGBT equality since the get-go has been key to fostering that environment.

Ben & Jerry’s is not the only brand greenwashing its products and impeding the growth of organic, 100 percent grass-fed and regenerative foods. But it is certainly among the most shameless. In fact, all these “natural,” “all-natural” and “sustainable” products are neither backed up by rules and regulations, nor a third-party
Ben & Jerry's sparks backlash with July 4th message to return stolen land 'Outnumbered' panelists weigh in after the Ben & Jerry's brand tweeted that the U.S. should return stolen land to
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